A TASTE OF SUMMER
Project: Multi Brand Point of Sale Display
Client: Barr Soft Drinks
This project was a concept campaign for Barr Soft Drinks. Barr Soft Drinks has a large portfolio of great brands that run separate campaigns every year. I wanted to think of a way that the company could run a campaign that could promote their entire fantastic range of drinks.
I came up with the ‘A Taste of Summer’ campaign. This campaign utilised summer imagery that fell in line with the summer campaigns Barr Soft Drinks run with some of their biggest brands; IRN BRU's Brunanza, Rockstar's festival campaign & Rubicon's summer of cricket.
The idea also lends itself to being replicated through out the rest of the year. 'A Taste of Celebration' would cover September to January and the festivities that take place during that period. For the new year and spring months 'A Taste Refresh' could promote the brand from Barr's portfolio that are healthier or alternatives to drinking alcohol.